Tricera Revolution, a company that runs a chain of cycling fitness centers is suing their former spokesman, Tiki Barber, who left his pregnant wife for a 23 year old intern at NBC and former Barber babysitter, for $ 1 M.
Tricera Revolution, which operates Flywheel Sports in Manhattan and Sag Harbor, claims the jock-turned-broadcaster’s value as a face for the company was “rendered worthless overnight” with the revelation in April that he ditched his pregnant wife for a former intern at NBC.
“The reaction among the company’s clientele to Barber’s affair has been overwhelmingly negative, especially amongst the business’s core clientele, 25-55 year-old women, many of them married with children,” the suit says.
“Numerous customers have made statements to the company’s representatives condemning Barber and questioning the company’s dealings and continued involvement with him.”
Flywheel honcho David Seldin last year offered Barber a spokesman’s gig and stock in the company, the suit says, because the former Giants great and Ginny Barber were a “happily married, celebrity couple who were known to attend indoor cycling classes together.”