Nathan Fielder, a friend to small businesses during these trying economic times, has been responsible for several irresponsible promotions on S1 of what is already a cult classic, Comedy Central’s “Nathan For You.” Such as: impossible to claim rebates, nonsensical refunds, an ad campaign for a restaurant based on its bathroom policy, and allowing hot chicks to shoplift from a California clothing boutique.
To get over his fear of socializing with women, Nathan set up a fake bachelor-esque show in which he’d spend time with 10 different women. On that “show” though, he was insecure around the handsome host, so he banished him from the room, and later, revealed to the women that the host had admitted he’d once had a threesome, proceeding to tell the ladies it was a threesome with 2 men. To help a similarly afflicted co-worker get over his own shyness toward the female sex, Nathan set the guy up with one of his former “contestants”. Because of sponsorship issues, that date occurred at a Quizno’s. And Nathan radio-ed that co-worker dialogue from the back of the Quizno’s via a remote ear piece, because that’s the kind of guy he is. And a lot of that dialogue happened to be plugs for Quizno’s, because that is also the kind of guy he is–downright annoying as fuck.
We think Nathan’s buttoned down, clean cut look–the classic Blockbuster video get up–and low key approach make these stunts all the more outrageous, and increase his ability to get away with such shenanigans. Like when he tries to help out a struggling funeral parlor by staging a fake wake, which he has both written and cast himself, in the span of a couple of hours. First, Nathan chooses his actors, casting all comers, including a woman claiming to specialize in accents, who we felt Nathan would definitely cut, after asking her to do a Canadian accent, which she fails at miserably, instead doing a bad brogue. Nathan looks set to bounce her, we think, as he explains to her that he is from Canada. Instead a large “HIRED” sign is stamped across the screen. Cut to a Filipino looking dude who is sitting across from Nathan, and when Nathan asks him to show him what he has, this dude says, in broken English, “I am Sean Connery! I want massage! Rah!”
Each actor, worse than the next, hired, to then act out this script, awful at best, and yet hilarious, which we know from the get, as a eulogist comes forward and says, “I am so so sad right now. I am so so sad. Steve was a great guy. Steve once gave me a thousand dollars for no reason.”
But that is not all. Because when Nathan’s revitalization play is over, he asks the funeral director lady for his gift, explaining that usually when he revitalizes a funeral home, he is presented a gift afterward. When she has no gift, Nathan, appearing pained, asks if she would not mind giving him a gift he had pre-wrapped in case she didn’t have something for him, on camera. When the woman agrees to do so, Nathan shocks us all when he actually opens that gift, revealing a pair of scissors, at which he incredulously begins to criticize the gift that he himself essentially gave to himself, chiding the woman for giving him such a “strange” gift.
We appreciate very much this style of comedy, as Nathan has definitely capitalized on his lack of notoriety, and the comedic misdirection and unpredictability with which he operates is a godsend. In another episode, Nathan is tasked to hulk up a private investigation business, which he plans to help by writing a positive review on Yelp, if the P.I. can find one missing person: Nathan Fielder.
Fielder then hires 20 actors who look like him to impersonate him in order to confuse and irritate the P.I., then he allows himself to be found, re-ditches the guy, and then has an Asian Fielder stand in jump in the car with the P.I. who takes a look at him and says, “Who the fuck are you?!!!”
To which the fake Nathan replies in a very bad English accent, “I am Nathan. I just spoke you 2 minute ago.”
This is fucking comedy genius, trust us. Like Sacha Baron Cohen, who Nathan really reminds us of, Nathan has maximized his obscurity for optimum comedic effect. And also like Cohen on Da Ali G Show, Fielder is dealing in reality type situations, where he is mining the vast potential of comedic gold that is the average American moron.
Kudos. We are thrilled that Comedy Central bought this pitch and was quick to renew Nathan for what we know will be a crazy season 2 come next winter. So if you don’t know Nathan Fielder yet, in the immortal words of Ali G, “you better listen and you better learn about him. For real.”